One of the hottest fads in street fashion are sneakers – shoes that were initially designed for sports activities but thereafter developed into streetwear must-haves. Sneakers are generally pretty distinctive and have original design. read more
Many companies provide a full variety of great footwear choice. Buyers have an opportunity to choose from dozens of nice kicks out there. However, some brands have been participating in footgear manufacturing since the start. One these brand is Nike, and also New Balance. The first one is well known as one of the most popular sports gear brand that boosts both amateurs and professionals in daily sports exercises. Also, Nike is highly regarded by streetwear fashionists – starting from blazers, t-shirts, caps, and sneakers. The history started in 1972 when Nike presented the „Moon Shoe”, the very first line of Nike footwear. It was made with particular idea: the shoe have to be light, comfortable and hard-wearing. Nike sneakers are mainly identified by the most popular Air Max model with revolutionary midsole air pad technology. Cooperation with Michael Jordan brought Nike sneakers popularity and took it to the different level. Spectacular Air Max 1 running shoe with small, transparent, air window on the heel side was also a game changer and made millions of dollars for this company. Autor .
It’s an open secret that there is a fierce competition between footwear brands. Companies spend million of dollars on marketing and advertisement deals with sports superstars and celebrities. Sneakers nike sport have similar audience as New sneakers balance – generally young, creative persons that are interested in fashion and ease. As a result of companies war, a buyer has a chance to cherry-pick from a huge amount of sneakers from different companies. New Balance sneakers are one of the most desired kicks these days. This company has been manufacturing footwear from the beginning of XXth century. The interesting fact is that the company’s name was made by its owner when he watched chickens balance assisted by three-toed foot. Next interesting thing regarding this company is that New Balance made Apple’s company founder favorite kicks. With regards to pricing NB introduced another curious strategy – pricing model founded on dividing the shoe number by 10. At the end we could calculate an almost exact retail price – for instance, NB610=61.0$.
